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How can you make your homepage SEO friendly for a keyword? You should read this article to review and learn SEO techniques.

Use your keyword in the beginning of the title

You must use the main keyword in the beginning of the title of the home page. It can be in a sentence or in a slogan, the important thing is that it is at the beginning of the title or near. You should create descriptive page titles. Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

Here are a few tips for managing your titles:

As explained above, make sure every page on your site has a title specified in the <title> tag.

Write descriptive and concise page titles. Avoid vague descriptors like “Home” for your home page, or “Profile” for a specific person’s profile. Also avoid unnecessarily long or verbose titles, which are likely to get truncated when they show up in the search results.

Avoid keyword stuffing. It’s sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like “Foobar, foo bar, foobars, foo bars” doesn’t help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.

Avoid repeated or boilerplate titles. It’s important to have distinct, descriptive titles for each page on your site. Titling every page on a commerce site “Cheap products for sale”, for example, makes it impossible for users to distinguish one page differs another. Long titles that vary by only a single piece of information (“boilerplate” titles) are also bad; for example, a standardized title like “<band name> – See videos, lyrics, posters, albums, reviews and concerts” contains a lot of uninformative text. One solution is to dynamically update the title to better reflect the actual content of the page: for example, include the words “video”, “lyrics”, etc., only if that particular page contains video or lyrics. Another option is to just use “<band name>” as a concise title and use the meta description (see below) to describe your site’s content.

Brand your titles, but concisely. The title of your site’s home page is a reasonable place to include some additional information about your site. For instance, “ExampleSocialSite, a place for people to meet and mingle”. But displaying that text in the title of every single page on your site hurts readability and will look particularly repetitive if several pages from your site are returned for the same query. In this case, consider including just your site name at the beginning or end of each page title, separated from the rest of the title with a delimiter such as a hyphen, colon, or pipe, like this:

<title>ExampleSocialSite: Sign up for a new account.</title>

Be careful about disallowing search engines from crawling your pages. Using the robots.txt protocol on your site can stop Google from crawling your pages, but it may not always prevent them from being indexed. For example, Google may index your page if it discovers it by following a link from someone else’s site. To display it in search results, Google will need to display a title of some kind and because it won’t have access to any of your page content. They will rely on off-page content such as anchor text from other sites. (To truly block a URL from being indexed, you can use the noindex directive.)

Why the search result title might differ from the page’s <title> tag

If Google have detected that a particular result has one of the above issues with its title, it may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in its search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a website owner is limited to being static, fixed regardless of the query.

When Google knows the user’s query, It can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.

If you’re seeing your pages appear in the search results with modified titles, check whether your titles have one of the problems described above.

Use your keyword in the beginning of the description

Your main keyword must be within the first 120 characters of your description. You create good meta descriptions. Google will sometimes use the <meta name=”description”> tag from a page to generate a search results snippet, if it thinks it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they’re looking for. There’s no limit on how long a meta description can be, but the search result snippets are truncated as needed, typically to fit the device width.

Make sure that every page on your site has a meta description.

Differentiate the descriptions for different pages. Identical or similar descriptions on every page of a site aren’t helpful when individual pages appear in the web results. In these cases Google less likely to displays the boilerplate text. Wherever possible, create descriptions that accurately describe the specific page. Use site-level descriptions on the main home page or other aggregation pages, and use page-level descriptions everywhere else. If you don’t have time to create a description for every single page, try to prioritize your content: At the very least, create a description for the critical URLs like your home page and popular pages.

Include clearly tagged facts in the description. The meta description doesn’t just have to be in sentence format; it’s also a great place to include information about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book.

<meta name=”description” content=”Written by A.N. Author,
Illustrated by V. Gogh, Price: $17.99,
Length: 784 pages”>

In this example, information is clearly tagged and separated.

Programmatically generate descriptions. For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description. For larger database-driven sites, like product aggregators, hand-written descriptions can be impossible. In the latter case, however, programmatic generation of the descriptions can be appropriate and are encouraged. Good descriptions are human-readable and diverse. Page-specific data is a good candidate for programmatic generation. Keep in mind that meta descriptions comprised of long strings of keywords don’t give users a clear idea of the page’s content, and are less likely to be displayed in place of a regular snippet.

Use quality descriptions. Finally, make sure your descriptions are truly descriptive. Because the meta descriptions aren’t displayed in the pages the user sees, it’s easy to let this content slide. But high-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.

Avoid Possible Keyword Stuffing Danger

Take care to use approximately 2% of the main words and related words and synonyms in your site content.

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

Examples of keyword stuffing include:

• Lists of phone numbers without substantial added value,
• Blocks of text that list cities and states that a webpage is trying to rank for
• Repeating the same words or phrases so often that it sounds unnatural

Use heading tags to emphasize important text

Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.

Imagine you’re writing an outline;

Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.

Avoid:

• Placing text in heading tags that wouldn’t be helpful in defining the structure of the page.
• Using heading tags where other tags like <em> and <strong> may be more appropriate.
• Erratically moving from one heading tag size to another.
• Use headings sparingly across the page
• Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.

Avoid:

• Excessive use of heading tags on a page.
• Very long headings.
• Using heading tags only for styling text and not presenting structure.

You should create content that is meaningful and compatible with the keyword the user is searching for.

Things to consider in terms of SEO ;

First of all, determine your main word and identify synonyms and similar words related to your main keyword. Search your main keyword and also note the LSI words of the main keyword. You must use the main keyword (1%-2%) , this is the rate considered normal. You should know that is not absolute rule. If the text is fluent and you really need to use it more for what you have to explain, you can use it. In such cases , you can reduce the percentage by using synonyms and similar words.

Headings (H1-H6)

Use the main keyword with H1 in sentence. Use H2 for subparagraphs. The sum of H1 + H2 should not be more than 4 for every different keyword in sentences. Where necessary, use synonyms of the main keyword.

You must also check the side bar or menu of your web page, be sure that the total limit is 4.

Don’t forget to share your content on the different related web sites and social media.